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| 1433 - Promotion and Marketing Tools | ||||
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Course Content The focus of this course will be a desktop publishing program which is used in the preparation of bulletin, leaflets, brochures and catalogs. Students will be able to combine texts, graphics and authentic graphics with complex formulations and to use creative layout and design techniques in the same program. Evaluation At least 3 assignments of 4 assignments must be submitted in order to take the final exam. The final grade is the total of 30% of the mid-term exam grades, 20% of the total of the assignment grades, and 50% of the final exam grade. Coursebook
Ders Sorumlusu Inst. Nermin ÇETİNÖZ and Inst. Ülkü Yılmaz Academic Facilitator Service Academic facilitator service is available everyday between 14:00 and 18:00 except Saturday and Sunday. Units
CD-ROM Promotion and Marketing Tools Applications CD-ROM will be used in this course. Software MS Microsoft Publisher 2003 software will be used in this course. |
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