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  1433 - Promotion and Marketing Tools  

Course Content

The focus of this course will be a desktop publishing program which is used in the preparation of bulletin, leaflets, brochures and catalogs. Students will be able to combine texts, graphics and authentic graphics with complex formulations and to use creative layout and design techniques in the same program.

Evaluation

At least 3 assignments of 4 assignments must be submitted in order to take the final exam. The final grade is the total of 30% of the mid-term exam grades, 20% of the total of the assignment grades, and 50% of the final exam grade.

Coursebook

Bir Bakışta Microsoft Publisher 2000, Arkadaş Yayınları, 2000

Ders Sorumlusu

Inst. Nermin ÇETİNÖZ and Inst. Ülkü Yılmaz

Academic Facilitator Service

Academic facilitator service is available everyday between 14:00 and 18:00 except Saturday and Sunday.

Units

  1. Introduction to Microsoft Publisher 2003;
  2. Recognizing Publisher Environment;
  3. Setting Professional Page Layout;
  4. Working with Texts and Text Formatting Tools;
  5. Creating Table with Publisher 2003;
  6. Creating WordArt Objects;
  7. Working with Graphics and OLE's;
  8. Creating Web Pages Using Publisher 2003;
  9. Creating Mailing Lists for Recording Contact Lists;
  10. Designing a Personal Card and Saving as Template;
  11. Using Different Design Tools;
  12. Creating Personal Catalogs;
  13. Creating Personal Designs;
  14. Creating Special Mail Designs for Company;
  15. Creating Personal Documents;
  16. Creating A Form Using Visual Basic Application (VBA) in Publisher 2003;
  17. Creating Personal Web Pages using Publisher 2003;
  18. Institutional Logo Design;
  19. Designing Institutional Forms;
  20. Designing Products Forming the Institutional Profile;
  21. Privatization of Publications Using Mail-Merge Letter;
  22. Creating an Institutional Web Page;
  23. Printing Publications in Different Ways;
  24. Creating a Brochure for Advertisement Purposes;
  25. Designing an Institutional Newspaper.

CD-ROM

Promotion and Marketing Tools Applications CD-ROM will be used in this course.

Software

MS Microsoft Publisher 2003 software will be used in this course.

 
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